Blog

From the boardroom to the living room, I'll be writing about the things that matter most to me: life, faith, and business. I'll share stories of success and failure, joy and heartbreak, and the countless lessons I've learned along the way. My goal is to create a space where we can connect, learn from each other, and grow together.
Embracing Less My Journey Back to WHOOP

Embracing Less: My Journey Back to WHOOP

Today, my day started early, around 5:00 am. I went through my usual morning routine: a quick shower, a cup of coffee, and then a glance at my wrist. For the first time in years, there was no Apple Watch there to greet me. Instead, my WHOOP band sat snugly, quietly doing its job without […]
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Simple Scales. Complexity Fails.

Simple Scales.
Complexity Fails.

The Allure of Complexity in Marketing In the fast-paced world of marketing, it’s easy to get caught up in the latest trends and technologies. Every day, it seems like there’s a new social media platform, a new content format, or a new targeting tactic that promises to be the key to marketing success. But amidst […]
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two men hugging each other inside bar

Real Men Admit When They Are Wrong

Headed Home: Today my day started at 4:30 am in Green Bay, Wisconsin.  I repeated my all too familiar routine these days: took a fast shower, packed my bag and headed to the airport. Today I was headed to my favorite place: home. I had only been home four out of the last sixteen days […]
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Justin Brackett

JET LAG. SILENCE AND WAITING

JET LAG I’ve been home from Uganda now for a few sleeps. But today the jet lag is killing me. My body hurts. My mind is numb and my heart is a mess. I’m a little lost too. I feel guilty to come home to the opulence of my life that I have, in some […]
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Justin Brackett

I WANT TO FORGET TODAY; BUT I HOPE I NEVER DO!

TODAY I CRIED. It’s not something I do much but today I cried because of pain. Pain is relative, or so I found out today – I remember playing soccer in High School and breaking a few of my toes, and I thought that hurt, when my son fell in the bathroom hit his head […]
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When You’re the One in Charge but Feel Totally Lost

Leadership. Parenthood. Work. Life. They all come with expectations—often ones we place on ourselves. We’re supposed to have it together, show up as the calm in the storm, and always know what to do. But what happens when we don’t? When you’re the one in charge but feeling totally lost.When you’re the parent but aren’t […]
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Justin has a proven track record of delivering results for clients across a range of industries, including hospitality, technology, retail, and non-profit.

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