From the boardroom to the living room, I'll be writing about the things that matter most to me: life, faith, and business. I'll share stories of success and failure, joy and heartbreak, and the countless lessons I've learned along the way. My goal is to create a space where we can connect, learn from each other, and grow together.
Simple Scales. Complexity Fails.

Simple Scales.
Complexity Fails.

The Allure of Complexity in Marketing In the fast-paced world of marketing, it’s easy to get caught up in the latest trends and technologies. Every day, it seems like there’s a new social media platform, a new content format, or a new targeting tactic that promises to be the key to marketing success. But amidst […]
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two men hugging each other inside bar

Real Men Admit When They Are Wrong

Headed Home: Today my day started at 4:30 am in Green Bay, Wisconsin.  I repeated my all too familiar routine these days: took a fast shower, packed my bag and headed to the airport. Today I was headed to my favorite place: home. I had only been home four out of the last sixteen days […]
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Justin Brackett


JET LAG I’ve been home from Uganda now for a few sleeps. But today the jet lag is killing me. My body hurts. My mind is numb and my heart is a mess. I’m a little lost too. I feel guilty to come home to the opulence of my life that I have, in some […]
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Justin Brackett


TODAY I CRIED. It’s not something I do much but today I cried because of pain. Pain is relative, or so I found out today – I remember playing soccer in High School and breaking a few of my toes, and I thought that hurt, when my son fell in the bathroom hit his head […]
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Justin has a proven track record of delivering results for clients across a range of industries, including hospitality, technology, retail, and non-profit.

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