Fractional CMO · Since 2008

Turn scattered marketing into predictable growth.

Get a fractional CMO who has run marketing for MAP International, Convoy of Hope, Lakewood Church and Ruth’s Chris. You get senior marketing leadership without the cost of a full-time hire.

Justin Brackett
$250,000 a day in direct sales at Raging Bull
$1B Rebrand for MAP International, a global health nonprofit
Brands and ministries I have built marketing for
MAP International
Joel Osteen Ministries
Ruth's Chris Steak House
New Balance
AC Hotels by Marriott
Billy Graham Evangelistic Association
Carey Nieuwhof
Vanderbloemen
Churchome
Stanton Chase
MAP International
Joel Osteen Ministries
Ruth's Chris Steak House
New Balance
AC Hotels by Marriott
Billy Graham Evangelistic Association
Carey Nieuwhof
Vanderbloemen
Churchome
Stanton Chase
The numbers

Not theory. Results I have delivered for teams like yours.

44M
Social followers across Lakewood Church channels
49%
Open rate on 1M emails a day
$800K
Ad spend managed for Ruth’s Chris at a 4.5x return
$47K
Average raised per campaign email, 3 times a month
Selected work

Organizations like yours, from $1B global nonprofits to $250,000-a-day brands

MAP InternationalRebrand

Rebrand for a global health nonprofit that delivered $1 billion in donated medicine and health supplies in a single year.

Convoy of HopeYouTube and social media

YouTube and social media for a humanitarian organization with more than $500 million in annual revenue. Result: 100,000 YouTube subscribers.

Lakewood ChurchSenior Manager of Digital Connections · 2018 to 2020

Led Joel Osteen’s YouTube, websites, apps, email, SMS and social. 44M social followers. 1M emails a day at a 49% open rate. Campaign emails 3 times a month that averaged about $47,000 each.

Ruth’s Chris Steak HousePaid media, local SEO, reservations, gift cards, email

Managed $800,000 in ad spend at a 4.5x return on ad spend, plus $850,000 in strategy, creative and execution.

Raging BullDirect response · email and paid

A business doing about $250,000 a day in direct sales, mostly email and paid. I moved it up from $245,000 a day.

Seacoast ChurchDigital Communications Director · 2013 to 2018

Ran digital communications across 14 campuses.

New BalanceLocal marketing · 2010

Helped establish local marketing as New Balance opened standalone branded stores: local landing pages, local SEO and social.

How I work

Fragmented marketing in. A predictable system out.

01

Find where you are losing money

You see exactly where your attention, leads and dollars are slipping away across your channels, funnel and data.

02

Build your system

You get clear priorities, a team rhythm and reporting, so your marketing runs the same way every week.

03

Lead it with you

Your team gets a CMO in the seat who owns the outcomes, not just the advice.

About

Doing this since 2008

I spent most of a decade inside churches running digital at scale. Then my time at Raging Bull ended, so I started digifora.

Same job every time: take your marketing that is scattered across people and platforms, and make it run like a system.

Justin Brackett signature
  1. 2008Started in marketing.
  2. 2010New Balance local marketing for its new branded stores.
  3. 2013Digital Communications Director, Seacoast Church. 14 campuses.
  4. 2018Senior Manager of Digital Connections, Lakewood Church.
  5. 2020Founded digifora, a full-service marketing agency. Clients include Convoy of Hope, MAP International, Ruth’s Chris, Marriott and Apollos.
  6. 2024Launched Camp.Marketing.
Taking on new clients

Let’s talk about your next million.

Tell me where your marketing feels scattered. I will tell you what I would fix first.

Start here A 30-minute call. No pitch deck. Just your numbers and what I would fix first. Book a strategy call

Justin has a proven track record of delivering results for clients across a range of industries, including hospitality, technology, retail, and non-profit.

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