Justin Brackett, Founder of digifora
The Justin Brackett blog

Writing on marketing, leadership and life.

Stories from my daily life that change the way I see the world, plus what I have learned building marketing systems since 2008.

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YouTube for Churches: Why Visibility Matters More Than Owning the Platform Latest · YouTubeYouTube for Churches: Why Visibility Matters More Than Owning the PlatformI’ve been helping churches navigate YouTube since 2008. Not as a consultant with an opinion. In the trenches.March 2, 2026Read the post →
All writing

Marketing, leadership and #Bracketting

#Bracketting is my hashtag for stories from my life. The rest is what I see working with churches, nonprofits and brands.

There’s a Lot of Hate Around Brandon Lake and Jelly Roll — My Thoughts Might Surprise You July 28, 2025 · Faith and cultureThere’s a Lot of Hate Around Brandon Lake and Jelly Roll — My Thoughts Might Surprise YouWhen Brandon Lake stood beside Jelly Roll and sang Hard Fought Hallelujah, the backlash came fast.Read → The True Future of American Business: People Like Davon July 22, 2025 · BusinessThe True Future of American Business: People Like DavonPeople ask me all the time who inspires me. They expect a list of big names.Read → SEO vs AEO vs GEO: Why Smart Brands Are Using All Three to Dominate Search in 2025 May 4, 2025 · SearchSEO vs AEO vs GEO: Why Smart Brands Are Using All Three to Dominate Search in 2025Your audience isn’t just Googling anymore. They’re speaking to devices and asking ChatGPT for answers.Read → Stop Leaving Views on the Table: How YouTube Optimization Unlocks Your Video’s Full Potential January 14, 2025 · YouTubeStop Leaving Views on the Table: How YouTube Optimization Unlocks Your Video’s Full PotentialI’ve seen it happen over and over: incredible, high-quality videos get uploaded to YouTube, and then… crickets.Read → YouTube Optimization: Why Most Videos Get Lost in the Crowd and How to Stand Out January 2, 2025 · YouTubeYouTube Optimization: Why Most Videos Get Lost in the Crowd and How to Stand OutEvery 60 minutes, thousands of hours of YouTube content flood the platform. Yet the vast majority of these videos fail to get even a handful of views.Read → When You’re the One in Charge but Feel Totally Lost November 24, 2024 · LeadershipWhen You’re the One in Charge but Feel Totally LostWe’re supposed to have it together and always know what to do. But what happens when we don’t?Read → Embracing Less: My Journey Back to WHOOP July 28, 2024 · #BrackettingEmbracing Less: My Journey Back to WHOOPFor the first time in years, there was no Apple Watch there to greet me. Instead, my WHOOP band sat snugly, quietly doing its job without demanding my attention.Read → I WANT TO FORGET TODAY; BUT I HOPE I NEVER DO! March 12, 2024 · #BrackettingI WANT TO FORGET TODAY; BUT I HOPE I NEVER DO!Today I cried. It’s not something I do much, but today I cried because of pain.Read → JET LAG. SILENCE AND WAITING March 12, 2024 · #BrackettingJET LAG. SILENCE AND WAITINGI’ve been home from Uganda now for a few sleeps. But today the jet lag is killing me.Read → Real Men Admit When They Are Wrong March 12, 2024 · #BrackettingReal Men Admit When They Are WrongToday my day started at 4:30 am in Green Bay, Wisconsin. Today I was headed to my favorite place: home.Read → Simple Scales. Complexity Fails. May 19, 2018 · LeadershipSimple Scales. Complexity Fails.In the fast-paced world of marketing, it’s easy to get caught up in the latest trends and technologies.Read →
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