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I’ve been helping churches navigate YouTube for churches since 2008. Not as a consultant with an opinion. In the trenches. Studying retention curves. Rewriting titles at midnight. Sitting across from pastors who can’t figure out why a sermon that changed lives in the room gets 34 views online. I know that gap well. And I […]

When Brandon Lake stood beside Jelly Roll and sang Hard Fought Hallelujah, the backlash came fast. Some called it compromise.Some said it wasn’t worship.Others labeled it as a dangerous blending of worlds that don’t belong together. And with all the noise swirling online, I know what some people expected me to do: To raise an eyebrow.To […]

People ask me all the time who inspires me. They expect a list of big names. Gary Vee. Neil Patel. Seth Godin. Maybe even Oprah if they want to catch me off guard. And I get it. Those are household names for a reason. They’ve built empires. They’ve written the books and landed on the […]

SEO vs AEO vs GEO: The Search Game Has Changed—Here’s How to Win SEO vs AEO vs GEO isn’t just a trendy comparison—it’s the blueprint for winning visibility in today’s fragmented search landscape. Your audience isn’t just Googling anymore. They’re speaking to devices, asking ChatGPT for answers, and expecting results with zero effort. If your brand […]

Learn how to simplify summer camp marketing with affordable, effective strategies that boost registrations without overwhelming your budget or time.

Discover how direct mail can elevate your summer camp marketing strategy. Learn tips for creating stunning mailers that grab attention, build trust, and drive registrations.

Discover 10 powerful email marketing campaigns to drive summer camp registrations. Learn how to create engaging emails that attract new families and retain loyal campers.

Discover advanced summer camp marketing strategies, including SEO, social media, email campaigns, and community engagement, to increase registrations and build your camp’s brand.

Discover 10 actionable summer camp marketing strategies to boost registrations and stand out from the competition. Learn how to promote your camp effectively with social media, referrals, email, and more.

Learn Camp Marketing strategies to effectively promote your summer camp. From YouTube to social media and email, this expert-backed guide will help you grow enrollment and build trust.

I’ve seen it happen over and over: incredible, high-quality videos get uploaded to YouTube, and then… crickets. These videos are beautifully crafted, filled with valuable information, and tell compelling stories. They’re the kind of content any brand would be proud of. But instead of gaining traction and visibility, they sit unnoticed, collecting a handful of […]

Learn why YouTube optimization matters and discover actionable strategies to rank higher, boost views, and grow your channel

Leadership. Parenthood. Work. Life. They all come with expectations—often ones we place on ourselves. We’re supposed to have it together, show up as the calm in the storm, and always know what to do. But what happens when we don’t? When you’re the one in charge but feeling totally lost.When you’re the parent but aren’t […]

Today, my day started early, around 5:00 am. I went through my usual morning routine: a quick shower, a cup of coffee, and then a glance at my wrist. For the first time in years, there was no Apple Watch there to greet me. Instead, my WHOOP band sat snugly, quietly doing its job without […]

TODAY I CRIED. It’s not something I do much but today I cried because of pain. Pain is relative, or so I found out today – I remember playing soccer in High School and breaking a few of my toes, and I thought that hurt, when my son fell in the bathroom hit his head […]

JET LAG I’ve been home from Uganda now for a few sleeps. But today the jet lag is killing me. My body hurts. My mind is numb and my heart is a mess. I’m a little lost too. I feel guilty to come home to the opulence of my life that I have, in some […]

Headed Home: Today my day started at 4:30 am in Green Bay, Wisconsin.  I repeated my all too familiar routine these days: took a fast shower, packed my bag and headed to the airport. Today I was headed to my favorite place: home. I had only been home four out of the last sixteen days […]

The Allure of Complexity in Marketing In the fast-paced world of marketing, it’s easy to get caught up in the latest trends and technologies. Every day, it seems like there’s a new social media platform, a new content format, or a new targeting tactic that promises to be the key to marketing success. But amidst […]