Fractional CMO vs. Consultant

Justin Barackett serves as Fractional CMOs for some of our clients, and we’ve had a few people ask us what it is and how it works, so we wanted to take a minute and bring some clarity.

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A fractional CMO and a marketing consultant are not the same thing. Consultants tend to take a hands-off approach to things, where digifora, as CMO, takes a fully integrated hands-on approach with every aspect of marketing and your marketing team.

Justin as your Fractional CMO brings a unique, outsider perspective to your company. We can evaluate your marketing in a new light and bring in fresh ideas from the digifora perspective. From the multiple companies and industries, digifora is the CMOs for help shape a perspective that marketing ideas on point and relevant.

Like any Marketing Executive, Fractional CMOs are responsible for all marketing efforts in an organization, including managing stakeholders, the marketing team itself, and even third-party contractors. Currently, we are responsible for the following things on behalf of our clients and their teams:

  • Leading the marketing team

  • Driving positioning, segmentation & messaging

  • Optimizing and improving clients’ online presence

  • Building the marketing & sales automation infrastructure

  • Creating prospect onboarding and nurture programs

  • Branding and PR

  • Content marketing & thought leadership

  • Paid search and organic search marketing

  • Hiring and onboarding new team members

Fractional CMO works because Haley & Justin have done it all before –it’s not our first rodeo. We’ve gone through the ups and downs that come with all the stages of growing a company and organization. This uniquely positions us to handle typical out-of-the-ordinary situations and focus more on delivering the results needed to help the company grow in trust and its bottom line.

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Justin has a proven track record of delivering results for clients across a range of industries, including hospitality, technology, retail, and non-profit.

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