About Justin Brackett

Justin Brackett

Fractional CMO. Founder and President of digifora. Owner of Camp.Marketing. I have been building marketing for churches, ministries, nonprofits and growth-stage brands since 2008.

Justin Brackett, fractional CMO
Since 2008building marketing systems
Brands and ministries I have built marketing for
MAP International
Joel Osteen Ministries
Ruth's Chris Steak House
New Balance
AC Hotels by Marriott
Billy Graham Evangelistic Association
Carey Nieuwhof
Vanderbloemen
Churchome
Stanton Chase
MAP International
Joel Osteen Ministries
Ruth's Chris Steak House
New Balance
AC Hotels by Marriott
Billy Graham Evangelistic Association
Carey Nieuwhof
Vanderbloemen
Churchome
Stanton Chase
Who I am

Hi, I’m Justin.

I’m Justin Brackett. I’m a fractional CMO, and I have been doing marketing since 2008.

I’m the founder and president of digifora, a full-service marketing agency that serves churches, ministries, nonprofits and growth-stage companies. Our team is North America-based, across the US and Canada. I also own Camp.Marketing, an agency built exclusively for summer camps.

The job has been the same everywhere I have worked. Take marketing that is fragmented across people, platforms and priorities, and turn it into a predictable system.

That work has spanned churches, ministries, nonprofits, restaurants, hotels, retail and direct response businesses. If your marketing feels scattered right now, I can help you fix it. Here is how I got here.

The road here

How I got here

  1. 2008

    Started in marketing

    Where it started.

  2. 2010

    New Balance

    Helped New Balance establish local marketing as it opened standalone branded stores: local landing pages, local SEO and social media.

  3. 2013

    Seacoast Church

    Digital Communications Director from 2013 to 2018, running digital communications across 14 campuses.

  4. 2018

    Lakewood Church

    Senior Manager of Digital Connections from 2018 to 2020. I led Joel Osteen’s YouTube, plus websites, apps, email marketing, SMS and social media at scale. 44M social followers. 1M emails a day at a 49% open rate. Campaign emails 3 times a month that raised about $47,000 each on average.

  5. 2020

    Raging Bull

    I was at Raging Bull, a business doing about $250,000 a day in direct sales, mostly email and paid. Then it ended, so I started digifora.

  6. 2020

    digifora

    Founded digifora, a full-service marketing agency for churches, ministries, nonprofits and growth-stage companies. A North America-based team (US and Canada) that turns your fragmented marketing into a predictable system. Clients include Convoy of Hope, MAP International, Ruth’s Chris, Marriott and Apollos. Visit digifora.com ↗

  7. 2024

    Camp.Marketing

    Launched Camp.Marketing to give summer camps one team and one strategy, from pickup day to opening day.

The numbers

Results I have delivered

44M
Social followers across Lakewood Church channels
49%
Open rate on 1M emails a day
$800K
Ad spend managed for Ruth’s Chris at a 4.5x return
100K
YouTube subscribers for Convoy of Hope
Selected work

Work I have led

MAP International

Rebrand

Rebrand for a global health nonprofit that delivered $1 billion in donated medicine and health supplies in a single year.

Convoy of Hope

YouTube and social media

YouTube and social media for a humanitarian organization with more than $500 million in annual revenue. Result: 100,000 YouTube subscribers.

Ruth’s Chris Steak House

Paid media, local SEO, email

Paid media, local SEO, reservations, gift cards and email. $800,000 in ad spend at a 4.5x return on ad spend, plus $850,000 in strategy, creative and execution.

Lakewood Church

YouTube, web, apps, email, SMS, social

Joel Osteen’s YouTube, websites, apps, email, SMS and social media. 44M followers and 1M emails a day.

More brands and organizations

Companies, nonprofits and ministries

AC Hotels by Marriott, New Balance and Stanton Chase on the brand side. Voice of the Martyrs, Mission India, Pathlight, Lifewater, Billy Graham Evangelistic Association, Carey Nieuwhof, Vanderbloemen and Churchome on the nonprofit and ministry side.

Work with me

Ways I can help you

Fractional CMO

Senior marketing leadership

I sit in the CMO seat alongside your staff and own the outcomes, not just the advice.

Book a call →
digifora

A full-service marketing agency

For churches, ministries, nonprofits and growth-stage companies.

Visit digifora.com ↗
Camp.Marketing

Fill every cabin.

Marketing exclusively for summer camps.

Visit camp.marketing ↗
Coaching

Coaching for leaders and teams

For individuals, teams and organizations, virtually or in person.

See coaching →
Writing

#Bracketting: Stories from my life

I write about life, faith and business. Stories from my daily life that change the way I see the world, and what I have learned building marketing since 2008.

Start with YouTube for Churches: Why Visibility Matters More Than Owning the Platform, The True Future of American Business: People Like Davon, or Jet Lag. Silence and Waiting. Or browse all of my writing.

You can also follow along on LinkedIn.

Taking on new clients

Let’s talk about your next million.

Tell me where your marketing feels scattered. I will tell you what I would fix first.

Book a strategy call →

Justin has a proven track record of delivering results for clients across a range of industries, including hospitality, technology, retail, and non-profit.

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