July 5, 2015 - No Comments!

4 Considerations To Make When Choosing A Social Media Platform

There are a plethora of social networks you can get involved in that allow you to effectively interact and engage with other people. Due to the sheer number, you may be wondering what networks you need to put your attention on.



You may already know and can easily name, off the top of your head, the largest five social media networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram

But, there are many more that are quickly increasing in stature or are important because they fit certain niches and audiences. In fact, there are so many, you may wonder which ones to put your focus on.

Never fret! Here are some helpful tips to find the perfect social network for you to put your attention on.

4 Tips To Picking A Social Network For Your Social Media Marketing Campaign

There are all kinds of advice circulating about social media marketing. The best so far is that a company needs to pick the social networks that will fit their plans and help them to meet the social media goals they want to attain.

In plain English: there’s no reason to sign up on all social media networks. Choose only the ones that would matter to your audience and then to you. Of course, you may be wondering how you narrow down these sites. There are four factors that you must take into consideration:

1 – Time 

What amount of time can you give to the social network? It’s best to spend at least 60 minutes a day, in the beginning, navigating the site and making updates to your page. And, once the ball gets rolling, you can use tools such as Buffer to save you some time.

2 – Resources 

What things do you have at your disposal? What kinds of skills do you have? Do you have any personnel you work with? With Instagram and Pinterest, you need pictures and images. With Twitter and social networks similar to it, there is an emphasis on quality content. Are there any resources that will allow you to produce what you need?

3 – Information and Familiarity 

What kind of learning curve will you have on the preferred social network? Are there any social networks that you’re currently familiar with? Be sure you do some research to learn more about the different social media networks available.

4 – Target Audience

Where can you find your target audience? What social media platform are they using? This is especially important to consider if you’re going to extend your reach beyond the popular six.

If you see that target audience is on a fringe social network, it could be in your best interest to set up your brand there.

Not sure how to get started? Connect with me, I would love to help you.

Published by: Justin Brackett in Digital Communication

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